Matt and Liz Raad

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From Manual Labor to Digital Side Hustle: How a Mom Built a $15,000 Website Starting from Zero

At age 50+, with no computer skills and working 7 days a week as a manual labourer, see how this inspiring mom transformed her life by learning digital skills and how to flip websites…

Imagine being so unfamiliar with computers that your kids had to handle your emails and TV remote. That was Yvette’s reality while working pre-dawn shifts at Sydney Markets and juggling multiple jobs to support her family of four.

Today, she runs a thriving digital agency building high-end websites for corporate leaders and building side hustle, semi passive websites. But her journey started with something much simpler – learning to build and monetize a basic website despite having zero technical knowledge.

What makes Yvette’s story truly remarkable isn’t just that she succeeded – it’s how she systematically transformed herself from a complete beginner into a digital expert who can now turn ideas into profitable online assets.

In this interview, you’ll discover:

  • How she overcame her fear of technology to build her first successful website
  • The step-by-step process she used to grow a site from $0 to $850/month in passive income
  • Why she chose to focus on an unfamiliar niche (and how that actually worked to her advantage)
  • Her proven approach to building websites that rank on Google’s first page
  • The strategy that helped her land $30,000 website projects from high-profile clients

Keep reading or watch her full interview below to learn how Yvette went from manual labourer to successful digital entrepreneur, and how you can apply her systematic approach to building profitable online businesses – even if you’re starting from scratch.

From Technophobe to Digital Agency Owner

When Yvette first encountered the world of digital business, she could barely use email. “If you sent me an email, I could reply. I didn’t know how to start an email. I could not do attachments,” she recalls. Her technological skills were so limited that it became a running joke among friends and family.

Her journey into the digital world began when her daughter Jasmine wanted to take a course in building online businesses. Yvette, who had always loved learning, decided to join her daughter – though she never imagined she would end up running her own digital agency.

I thought there’s something that my children could do because they all use computers. I thought, ‘Well, I have to go along as well, because I’ve got to take them to the boot camps’ but it wasn’t something that I thought I would do ever.

The transition wasn’t easy. Beyond just learning technical skills, Yvette had to develop entirely new ways of working:

“Learning how to read on a computer was something that I found was a skill I had to learn, learning how to read what was on a computer and be able to understand the words because my skill was learning how to read in a book.”

Building a New Side Hustle One Step at a Time

The Journey to Full-Time Digital Income

It took Yvette about 18 months to two years to transition from manual labour to earning her full income online. The journey required not just learning technical skills, but completely shifting her mindset about work and income.

“Money was very important, and I couldn’t see a way of not putting in the hours to know that pay, that hour rate for pay,” she explains. “I couldn’t understand or I couldn’t see a way that I could do that. And so learning this, learning websites and learning the computer allowed me to step back and think, you know what? There is another way.”

From Basic Websites to High-Value Projects

Today, Yvette’s digital agency has grown substantially. Her basic website packages start at $3,500, but she regularly takes on projects in the $7,000-$10,000 range. Recently, she quoted a $30,000 website project. Perhaps most impressively, 64% of her client websites rank on the first page of Google search results.

Her client base has expanded to include high-profile professionals and leaders: “I now converse with Royal commission lawyers, the first female president of the Australian Olympic committee, people that have built up huge businesses…people at such the top end of society that you could thread them through the eye of a needle.”

Building Side Hustle Income Through Portfolio Websites

While her agency work provides her primary income, Yvette has also developed side hustle income through flipping websites. Recently, she built a website around the niche topic of pickleball, an emerging sport that she discovered was trending in America. Despite having no prior knowledge of pickleball, she researched extensively and wrote over 50 articles herself.

The results have been remarkable:

“I have only been having this site for 10 months or so. And each month, I have doubled my earnings from it.”

The site now generates $850 monthly in passive income – she was able to quickly flip this website for $15,000!

Expanding Her Digital Empire

Yvette maintains a portfolio of five websites, each in different niches. She’s now scaling her operation by hiring specialized writers for each site: “One of them is a gaming website. So I actually went out and said, ‘I want a gaming writer.'” This strategic approach allows her to grow multiple income streams while maintaining quality content in each niche.

The Keys to Success: Persistence and Daily Practice

When asked about her advice for beginners, Yvette emphasizes the importance of showing up every day:

“Every day, I sat down in front of the computer. Every day, even if I thought, I just have no idea what I’m doing…I showed up every day because that was a habit that I formed.”

Her philosophy is simple but powerful: “Persistence defies defeat. There has to be a way to do something. If someone else has done it, you have to be able to do it.”

From Fear to Confidence

Perhaps the most remarkable transformation has been in Yvette’s confidence level. “I have come literally from nowhere to now, I have no fear whatsoever. I know I can do anything on a computer. Absolutely anything.”

This newfound confidence extends beyond just technical skills. She now networks comfortably with business leaders and high-achieving professionals, building valuable relationships that continue to grow her business.

Living the Digital Lifestyle

Today, Yvette enjoys the freedom of working from home, setting her own schedule, and pursuing work she truly enjoys. “If I want to start at 11 or if one of my girlfriends rings up and says, ‘I want to see this movie,’ I’m there. See you.”

Her passion for the work is evident: “It’s my hobby. It’s my passion. It’s my full-time work. It is my life. I wish I had learnt this 50 years ago because I cannot get enough of it to the point that at 5:30 every day, I know I have to stop because otherwise, I won’t.”

Yvette’s journey from manual labourer to successful digital entrepreneur demonstrates that it’s never too late to learn new skills and transform your life. Her story proves that with persistence, the right training, and a willingness to learn, anyone can build a successful online business – regardless of their starting point or technical background.

For those inspired by Yvette’s transformation, she recommends starting with small steps, showing up consistently, and remembering that every challenge is temporary:

This too will pass. I will get this and once I get it, it’ll be a memory and then I can move on to bigger and better things.

Want to know how you can start an online side hustle flipping websites from home?

If you want to learn how to flip websites and create the ultimate side hustle online business like Yvette did – transforming from a computer novice into a successful digital agency owner making $30,000 website deals – then check out our free how to flip websites training course.

This is where it all started for Yvette, and in the masterclass we cover the exact strategies she used to build, buy and flip side hustle income websites that generate $850+ monthly.

Our training is designed to help people at any skill level replace their income by getting online and working from home, even if you’re currently working long hours in a completely unrelated field.

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Matt Raad is a website investor, Angel Investor and leading educator in Digital Marketing, and is recognised as the Australian expert in buying, renovating and selling profitable websites and businesses. Find him on LinkedIn or follow him on X or on Facebook.